Empreendedores de startups e trabalho imaterial no capitalismo cognitivo

Abstract

This study analyzes the work of the entrepreneurs of so-called technology startups, considering processes such as autonomy and precariousness. It addresses the transformations of work in contemporary capitalism, in the face of the hypothesis of a new role of immaterial labor or informational labor, in the midst of the emergence of what some authors have called cognitive capitalism. The analysis centers on the work of entrepreneurs in Brazilian startups whose main business is services or products based on software, hardware or websites. To better understand this scenario, exploratory field research was carried out with the adoption of a qualitative methodology through interviews with Brazilian technological entrepreneurs. With the analysis of the collected data, it was possible to detail the organization of entrepreneurs work in startup companies and to identify elements of precariousness and autonomy in their work.