Gamificação na produção colaborativa de conhecimento e informação

Abstract

This research investigates the gamification uses under a cognitive capitalism's perspective. It highlighs features for the participation engagement through subjectivity, towards a colaborative production of information and knowledge in the corporative, academical and citizen science projects. The work distinguishes gamification from game definitions, considering the environments' use and synchrony, the communication through the rules, the registry of user interactions, and the associated motivational factors. It addresses the use of gamification as work and considers the following features in the investigated gamification initiatives: the living work centrality, the subsumption of volunteer's leisure time and the production mode in gamified environments, comparing it to other existing modes and the aspects of 2.0 surplus value, the use of taylorist tactics, the control and capture of production, the tensions, surveillance, influence, manipulation, alienation and exploration of volunteers, the productity differentials, and the measuring of their quantitative and qualitative results. The integration of aesthetics and design in gamification, its influence over the volunteers' subjectivity and expressivity, the ressignification of signs and the profiles for contribution are also investigated. A meta-game is found present inside the gamifications, one that redefines its original concept under an agency perspective of a regulation for the collaborative flux of volunteers, where the self-learning and the massive participation show up as differentials. The gamification is also compared to the open science and common science definitions, and examples of its uses as a tool for the resistance or the subversion of the system are highlighted.