O feminismo e a disputa de narrativas na Eleição Presidencial de 2018: um estudo de caso de #Elenão como mobilização online das mulheres contra Bolsonaro

Abstract

Technological advances in the last years have impacted communication and transformed both the way we relate to each other and the way we relate to issues common to the society. This paper discusses the impact of feminist online mobilization #EleNão in the public sphere on the outcome of the 2018 Presidential Election in Brazil. From the perspective of information dissemination on the Twitter social network, this research identified (1) the volume of the conversation generated by the mobilization #EleNão and #EleSim in the online environment; (2) the main profiles and their role in mobilization; (3) the relevance of feminist agenda in the posts throughout the movement; and, finally, investigated (4) the possible influence of the #EleNão and #EleSim movement on voting intent polls and the results of the first round of elections. To discuss the data, we consider the political and media context of the 2018 elections in Brazil, and the characteristics of feminism as a field of political dispute inserted in the information flow of the network society era. In order to understand the reality that the feminist movement faced in the 2018 Elections and the effects of the #EleNão phenomenon in the decision-making of women's votes, we look at the origins of structural domination from the point of view of the social construction of bodies as well as the foundations of Brazilian conservadorism. The research shows evidences of the impact of the dispute of narratives in #EleNão movement on the definition of women's votes and, consequently, on the final outcome of the 2018 Presidential Election.