Exposição em museus e públicos: o processo de comunicação e transferência da informação

Abstract

Analysis of information transference from the exhibition “Athos Bulcão – uma trajetória plural” organized at Centro Cultural Banco do Brasil to the audience. It is a case study 8 8 and a qualitative research in which it were used interview and observation of visitors behavior as methodological tools. As consideration the research suggests to the exhibit planners in museums and cultural centers to take into account cognitive and affective impact of the messages on visitors and to conduct evaluation of its adequate absortion by the audience.