Conexão informacional entre as campanhas eleitorais: análise de estratégias e postagens no Facebook

Abstract

Were there informational connections between the election campaigns for the Brazilian presidency in 2018 and the American one in 2016? This was the central question that guided the research, carried out through the analysis of the political strategies and the content posted on the online social networks of the winning candidates from both countries. In order to achieve the objectives, four methodologies were used: content and discourse analysis of the interactions carried out on the official pages during the respective electoral race periods, through the support of a tool coming from the digital humanities field for textual analysis called IRaMuTeQ (Interface de R pour les Analyses Multidimensionnelles de Textes et de Questionnaires); as well documentary and bibliographic research methodologies to build the theoretical framework for discussion of possible similarities among candidates, the growth of populism and algorithms as an electoral marketing strategy with regard to disinformation tactics, big data and social networks; besides having as a reflection point the ethical and democratic implications facing a new information regime permeated by technological instruments and asymmetric power relations. In addition, the study envisaged the research data management plan for making research data available in community of Laboratório em Rede de Humanidades Digitais in Zenodo repository, based on FAIR principles (Findable, Accessible, Interoperable, Reusable) and Open Science practices for other researchers keep asking and analyzing.